What makes a client choose one event professional over another?

Inspired by Unreasonable Hospitality and Unreasonable Hospitality: The Field Guide, this NACE Central Coast education program will explore how hospitality can become one of the most powerful business strategies in the events industry. From the first inquiry to the final guest experience, the way we make clients feel directly impacts trust, lead conversion, referrals, loyalty, and long-term business growth.

Join us at Higuera Ranch for a thoughtful panel discussion featuring hospitality leaders, event professionals, and a corporate client perspective. Together, we’ll unpack the difference between simply providing a service and creating an experience that clients remember, value, and return to.

Guests will enjoy curated bites from Kullman Catering and wine from Derby Wines while connecting with fellow event professionals in one of the Central Coast’s most beautiful event settings.

Panelists include:

• Jannine Enricuso, ACC, Hospitality Coach, Ladies of The House
• Tracy Labastida, Caterer and Hospitality Leader, Field to Table
• Samantha Nason, Wedding and Event Planner, Zest It Up
• Kristen Palera, Senior Regional Director of Sales, Peregrine Hospitality
• Giselle Crout, Chief Operating Officer, Corvus Wealth Advisors, and longtime client of Samantha Nason’s

Attendees will leave with practical insight into building trust, creating meaningful client experiences, strengthening vendor relationships, and using hospitality as a true competitive advantage.

Tickets go on sale July 20, and space will be limited for this program. We encourage early registration once tickets are released.